AI Visibility
See whether Perplexity names and cites your brand, and which sources it trusts instead when it does not.
Check My VisibilityPerplexity is the most useful assistant to audit, and not because of its user numbers. It shows its citations. Every answer comes with the list of pages it read, which turns an opaque question ("why does AI ignore us") into a readable one ("these eight pages decided the answer, and none of them is ours").
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On ChatGPT you can see that a competitor was recommended and only guess why. On Perplexity you can see the eight pages the answer was assembled from. That list is a direct readout of which sources hold authority in your category, and it is generally transferable: the pages that shape a Perplexity answer are usually the ones shaping answers everywhere else, because the underlying signals of authority are shared. If you audit one platform by hand, audit this one.
Two patterns come up repeatedly when brands run this. The first is that the cited sources are almost never the brands themselves: they are review platforms, roundup articles, community threads, and comparison pages written by third parties. The second is that the brands winning were not more visible in general, they were simply present in those specific documents. That reframes the work. You are not competing to be liked by a model, you are competing to be named in a fairly short list of documents about your category.
Because Perplexity searches for almost every answer rather than reasoning from memory, the gap between publishing and seeing an effect is short. A genuinely useful new page can appear in citations within days. That makes Perplexity the right place to test whether a piece of content is the kind of thing models will quote, before you commit to producing more of it. If a page does not get cited here, it is unlikely to work anywhere.
Reading a lot of these lists, the pattern in what earns a citation is unglamorous and consistent.
Run the buyer prompts for your category, collect every cited domain, and count them. The domains that recur are your target list, and the work is concrete: get reviewed on the platforms that appear, get included in the roundups that appear, participate honestly in the communities that appear. It is a genuinely finite list, usually ten to twenty domains, which makes it one of the few SEO-adjacent tasks with a visible finish line.
Because it retrieves pages first and answers from them. If the pages it found do not mention you, you cannot appear, no matter how good your product is. The fix is being present in those documents, not in the model.
Faster than any other assistant, because it searches per query. A page that is genuinely the best answer to a specific question can be cited within days of being indexed.
Yes, considerably, which is why it carries a lower weight in the combined score. Its value in an audit is out of proportion to its reach, because it is the only major assistant that consistently shows you its working.
Only if you have a specific reason to, and understand what you are trading. Blocking removes you from consideration in its answers entirely, which is the opposite of what most brands reading this page want.