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AI Visibility Handbook

Free guides, strategies, and data to help your brand get mentioned by AI. Updated monthly.

Explore the Handbook

What is AI Visibility?

Understand the fundamentals, how AI search is replacing traditional search and why your brand needs to be visible in AI answers.

๐Ÿ“Š Buyers increasingly research with AI before choosing

๐Ÿ“Š AI names only a few brands in each answer

๐Ÿ“Š If AI does not name you, a competitor wins the buyer

How AI Decides Who to Mention

Learn the 5 factors AI models use to choose which brands to name, from web presence to structured data.

๐Ÿ’ก Consistent mentions across the web are the biggest factor

๐Ÿ’ก High-authority domains carry more weight

๐Ÿ’ก Fresh content gets priority over outdated information

Platform-by-Platform Guide

Each AI assistant works differently. Optimize your presence for ChatGPT, Gemini, Claude, and Perplexity individually.

๐Ÿ’ก ChatGPT favors structured, factual content

๐Ÿ’ก Gemini weights Google-indexed sources more heavily

๐Ÿ’ก Claude prefers detailed, nuanced answers

๐Ÿ’ก Perplexity cites more sources than others

Step-by-Step Improvement Plan

A practical 30-day plan to improve your AI visibility score. From audit to implementation to measurement.

๐Ÿ“Š A focused 30-day plan: audit, fix, then measure

๐Ÿ“Š A few high-impact fixes move the score the most

๐Ÿ“Š Re-checking monthly shows what is actually working

AI Visibility Checklist

The complete checklist, 25 actionable items to optimize your brand for AI visibility. Updated monthly.

๐Ÿ’ก Publish transparent pricing pages

๐Ÿ’ก Get listed on G2, Capterra, Trustpilot

๐Ÿ’ก Add schema.org markup to all pages

๐Ÿ’ก Build backlinks from .edu and news domains

Quick Wins

8 high-impact actions to improve your AI visibility today

HighLow effort

Publish a pricing page

AI answers pricing questions constantly and prefers to cite your own site. Make your pricing clear, structured, and easy to find.

HighMedium effort

Get listed on review platforms

G2, Capterra, and Trustpilot are among the most cited sources by AI when answering "best of" and comparison queries.

MediumLow effort

Add schema.org markup

Structured data helps AI extract facts about your product accurately. Use SoftwareApplication, Product, and FAQ schema types.

HighHigh effort

Build authority backlinks

AI models heavily weight mentions on .edu, .gov, and major news domains. One mention in a major publication can move your score meaningfully.

MediumMedium effort

Keep content fresh

AI prefers content published or updated within the last 6 months. Set a reminder to refresh key pages monthly.

HighMedium effort

Create comparison pages

AI loves comparison data. Create structured "[Brand] vs [Competitor]" pages with clear feature grids and pricing tables.

MediumLow effort

Respond to reviews

AI notices engagement. Replying to reviews on G2, Google, and Trustpilot signals that your brand is active and trustworthy.

MediumMedium effort

Publish case studies

AI cites case studies and ROI data when answering "is [brand] worth it" queries. Include specific numbers and customer names.

AI visibility, at a glance

4

AI assistants we check: ChatGPT, Gemini, Claude, and Perplexity

0-100

your AI visibility score, tracked over time

~10s

to run a check and see where your brand stands

Daily

AI answers change, so visibility is a moving target

Ready to check your brand?

See your score, gaps, and fix suggestions in about 10 seconds.

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