Handbook · Checklist
25 actionable steps to get your brand mentioned by AI. Updated monthly.
Publish a transparent pricing page
AI answers pricing questions often and prefers to cite your own site.
Create "[Brand] vs [Competitor]" comparison pages
AI loves structured comparison data for "best of" and "vs" queries.
Add schema.org markup (SoftwareApplication, Product, FAQ)
Structured data helps AI extract your facts and cite you accurately.
Write detailed case studies with specific ROI numbers
AI cites case studies when answering "is [brand] worth it" queries.
Keep all key pages updated within the last 6 months
AI prioritizes fresh content. Stale pages get ignored.
Create an "Alternatives to [Brand]" page
Captures traffic from users searching for your competitors.
Add an FAQ section to every product page
FAQ schema helps AI extract and quote your answers accurately.
Get listed on G2 and maintain 10+ reviews
G2 is the most cited review platform by AI for software queries.
Build a Trustpilot profile with verified reviews
Trustpilot reviews appear in AI answers for trust-related queries.
Respond to every review (positive and negative)
AI notices engagement. Active brands are seen as more trustworthy.
Get listed on Capterra, Product Hunt, and niche directories
Each directory is a citation source AI can pull from.
Collect and display customer testimonials prominently
Testimonials with names and photos build trust signals for AI.
Achieve and display industry certifications
SOC 2, ISO, and other certs signal legitimacy to AI models.
Get featured in a major industry publication
One authoritative mention can move your score meaningfully.
Build backlinks from .edu and .gov domains
AI models are trained to trust academic and government sources.
Guest post on 3-5 high-authority industry blogs
Each guest post creates a citation point for AI to reference.
Get listed on Wikipedia (if notable enough)
Wikipedia is heavily weighted by AI models for factual queries.
Maintain active social media profiles
Social signals are a minor but real factor in AI trust scoring.
Run monthly AI visibility checks
Monthly tracking shows trends and measures the impact of changes.
Track competitors monthly alongside your own brand
Know who AI prefers and when they overtake you.
Set up score drop alerts
Catch drops early before they cost you weeks of lost visibility.
Document which fixes moved your score the most
Build your own playbook of what works for your specific niche.
Share reports with your content and PR teams
Make AI visibility a shared KPI across marketing teams.